Kanye West is criticizing Adidas following the recent release of the Yeezy sneakers through digital platform.
Ye, formerly known as Kanye West, aged 46, recently voiced his discontent with Adidas, his former business partner, via Instagram. In his post, the rapper and designer emphasized that he had no part in the creation of the latest Yeezy product line.
Kanye West has accused the footwear and sportswear manufacturer of selling unauthorized "fake Yeezys". He clarified that he is not benefiting financially from the remaining YZY inventory held by Adidas since the termination of their partnership in October 2022 due to his controversial comments.
Following his appearance on "Drinks Champs", Kanye's partnership with Adidas was severed due to his controversial remarks about the Jewish community, including accusations of media control and attributing hidden agendas to Jews, as well as issuing threats in a now-deleted tweet.
Kanye's controversial remarks triggered significant backlash in the media. The action results in the termination of several business partnerships, including those with GAP and Adidas. And finally, it led to the loss of his billionaire status.
Related: Adidas Wants to Sell Remaining Yeezy Footwear Without Financial Losses
On February 26th, Kanye shared a photo of the latest Yeezy release, accompanied by a caption:
"Anybody who loves Ye would not buy these fake Yeezys. I never made these colorways. I'm not getting paid off of them and adidas is suing me. All these celebrities and the public will stand against a T shirt or the color of my hat, but when yall see me have my children hidden from me or see an actual Fortune 500 company rape one of your heroes in real life, don't nobody say nothing or do nothing.
As far as the system goes. What yall gone do now? Take my album down again. Freeze my accounts again. Threaten people to not work with me again. All the new non approved 350's are cooorny and everybody know the 350 been corny."
- Kanye
In a subsequent post, the once-billionaire shared a video in which he elaborated on his current situation with Adidas.
"Let me explain really clear to you guys what’s happening with Adidas. Not only are they putting out fake color ways that are non-approved, they’re suing me for $250 million dollars and they’re also not paying me for these shoes that they’re putting out that have my name on it.
And they’re using contract clauses and fifty years of business experience to rape an artist. One of y’all favorite artists in broad daylight."
- Kanye
Earlier this month, Kanye was seen with Adidas CEO Bjørn Gulden, who had previously expressed no animosity over their past collaboration. Gulden remarked that he didn't believe Kanye's remarks were intended to be discriminatory.
Related: Adidas Considers to Discard unsold Yeezy Sneakers following Separation from Ye
