The Air Jordan 4 has become a staple in the Jordan Brand lineup, with its timeless style and iconic colorways. Alongside bringing back highly sought-after collaborations and reimagining the model for various sports, the brand is now revisiting one of the shoe's most significant original color schemes.
The Air Jordan 4 "White Cement" is set to make a comeback in the summer of 2025, marking its return as one of just four original looks from the sneaker's debut in 1989.
Featuring a striking combination of white leather and black accents, the shoe's standout feature is the gray "cement print" splatter across the midsole, heel, and TPU lace locks. This particular pair was famously worn by Michael Jordan during the 1988-89 NBA season, a year in which he averaged an impressive 32.5 points per game, though his season ultimately came to an end in the Conference Finals against the Detroit Pistons.
Beyond the "White Cement," the original Air Jordan 4 collection also included the legendary "Bred" (also known as "Black Cement"), the vibrant "Fire Red," and the versatile "Military Blue" colorways, all of which have since attained classic status among sneaker enthusiasts.
The iconic Air Jordan 4 has been a enduring hit, even 35 years after its initial release. Despite occasional variations, the majority of its colorways continue to sell out rapidly, cementing its status as a staple in both street fashion and the resale market.
Nike's Jordan Brand has been capitalizing on the shoe's ongoing popularity, reissuing the "Military Blue" version and collaborating with BMX pro Nigel Sylvester to create a bike-ready Air Jordan 4 RM update.
While the brand has not officially announced it, rumors suggest that the '25 Air Jordan 4 Retro "White Cement" is slated for a full family sizing release on May 17. However, given the distant launch date, this timeline remains subject to change, so it's advisable to stay tuned for any updates. In the meantime, a detailed look at the '16 iteration is available for interested readers.