On the 14th of May, global sportswear brand adidas made a huge announcement, revealing that they had signed football superstar Micah Parsons to a multi-year partnership. This news was met with great excitement from fans and industry experts alike, who recognized Parsons as one of the most talented and promising young players in the game.
Parsons was selected in the first round of the 2021 draft, and he wasted no time in proving his worth on the field. In his rookie season, he racked up an impressive 13 sacks and 64 tackles, earning the honor of unanimous AP Defensive Rookie of the Year. This was a remarkable achievement for the young player, who had only just begun his professional career.
"Since his rookie year, Micah has distinguished himself a transformational player in the league with his relentless drive, unique and engaging personality and overall pursuit of greatness. Micah is a perfect addition to join the three stripes. His passion for greatness – both on and off the field – positions him to be one of the biggest stars in the game, and we couldn’t be more excited to have him join the adidas family."
- Chris McGuire, adidas Vice President of Sports Marketing
Since then, Parsons has continued to go from strength to strength, cementing his reputation as one of the league's top defensive players. He has earned three All-Pro selections in as many years, and last season he was a finalist for AP Defensive Player of the Year. This is a testament to his skill, dedication, and hard work, and it is no surprise that adidas was keen to partner with him.
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As part of the partnership, Parsons will sport select adidas apparel and specialty footwear on the field. This will not only help him to perform at his best, but it will also provide a great opportunity for adidas to showcase their products and engage with fans. In addition, Parsons will participate in brand marketing campaigns, helping to raise awareness of adidas and their commitment to excellence in sports.
"Since day one, I’ve wanted to be a global ambassador for the game, inspiring the next generation of athletes and fans around the world,” said Parsons. “It’s very clear to me that adidas is best aligned with my ambitions and career goals. The three stripes has already done so much for me and I know that this is going to be special."
- Parsons
Parsons is now part of an impressive roster of adidas football partners, which includes some of the biggest names in the game. This includes Patrick Mahomes, Amon-Ra St. Brown, Garrett Wilson, Chris Jones, David Njoku, Tua Tagovailoa, Aaron Jones, Trevor Lawrence, Brock Purdy, and Jordan Addison. The brand has also recently announced a noteworthy rookie class, featuring Rome Odunze, Michael Penix Jr, Adonai Mitchell, and Xavier Legette.
Overall, the signing of Micah Parsons is a major coup for adidas, and it highlights their ongoing commitment to partnering with the best and brightest talent in the world of sports. With Parsons on board, adidas is sure to continue to make waves in the world of football and beyond.
Just as we reported in February, Brahim Diaz has built a long-term partnership with Adidas following his departure from Nike. The joining of these celebrities will play an important role for the brands to expand more markerts.