HIDDEN.NY X Asics Gel-NYC Integrates GEL-Cushioning


HIDDEN NY is a brand that has evolved from a simple digital moodboard on Instagram to a full-fledged apparel and footwear brand. This New York-based label has made a name for itself by offering unique and stylish clothing items that have been designed by some of the most talented designers in the industry.

One of the most exciting things about HIDDEN NY is its collaboration with some of the biggest names in the fashion industry. The brand has teamed up with various designers and labels to create some of the most iconic footwear models that have taken the world by storm. One of the most popular collaborations has been with ASICS, a brand that is renowned for its high-performance running shoes.

The HIDDEN GEL-NYC is a prime example of the brand's unique design aesthetic. This shoe has been designed with a simple color palette that is rooted in performance running. The white-colored mesh base layers provide a perfect backdrop for the silver synthetic leather panels that adorn the upper. However, it is the rich green contrast that really sets this shoe apart. The profile vector logos and midsole components underfoot have been given a playful pixelated makeover, which is a nod to the brand's online origins.

The GEL-cushioning is also a standout feature of this shoe. It boasts eye-catching green flair that adds to the overall appeal of the shoe. The sole unit takes on a grayscale arrangement that pays homage to the 2000s, which is a testament to the brand's ability to seamlessly blend retro design elements with modern technology.

In conclusion, HIDDEN NY has established itself as a brand that is synonymous with style, innovation, and creativity. Its collaboration with ASICS has resulted in some of the most iconic footwear models of recent times, and the HIDDEN GEL-NYC is no exception. With its unique design elements and exceptional performance, this shoe is a must-have for anyone who is looking for a high-quality running shoe that is also stylish and fashionable.

The new shoe box design is truly a sight to behold, featuring a unique reworked design that showcases co-branding in an eye-catching and innovative way. But what really sets this shoe box apart is the use of a grid pattern that is reminiscent of the "empty" layers found in popular image-editing software like Photoshop.

This grid pattern gives the shoe box a sleek and modern look, while also serving a practical purpose. By using a grid pattern, the designers were able to ensure that all of the branding elements were perfectly aligned and symmetrical, creating a cohesive and professional appearance.

But the grid pattern is more than just a design element - it's a nod to the digital age we live in. In a world where technology plays an increasingly important role in our lives, it's no surprise that even physical products are being influenced by digital design trends. By incorporating a grid pattern into the shoe box design, the designers are not only creating a visually appealing product, but also acknowledging the impact that technology has on our daily lives.

Overall, the reworked shoe box design is a testament to the power of collaboration and innovation. By combining co-branding with cutting-edge design elements, the designers have created a product that is both functional and stylish, and that speaks to the digital age in which we live.

  • Price: $160
  • Release: 2024 March
  • Style: 1201B001-100