Nike is getting ready to launch its second-ever real-life sneaker on its digital .Swoosh platform. The Nike Air Force 1 Low "404" is an innovative sneaker that takes inspiration from 404 pages. The sneaker is exclusively available for purchase to .Swoosh members only.
The sneaker's upper is rendered entirely smooth in blue patent leather with no overlays, Swooshes, or any other elements typically found on Air Force 1s. Instead, the sneaker features a printed text near the heel and .Swoosh logo that reads, "404 Error. The upper you requested was not found. Try again."
Despite the lack of design elements, the Air Force 1's sole unit remains intact, featuring a white midsole and translucent blue outsole. The sneaker's unique design is sure to turn heads and make a statement on the streets.
This isn't the first time Nike has released an exclusive sneaker on its .Swoosh platform. Last fall, the company launched the black, white, and blue Air Force 1 Low, which featured a "This Is Not a JPEG" mark, invoking its metaverse connections. Only those who had purchased an Our Force 1 NFT earlier in the year for $19.82 were eligible to purchase.
Related: Nike Air Force 1 '07 Low-top Sneakers "2024 Dragon"
Nike's .Swoosh platform is a testament to the company's ability to innovate and stay ahead of the game when it comes to digital technology. By creating exclusive sneaker releases that are only available to .Swoosh members, Nike is creating a sense of exclusivity and excitement that is sure to attract sneaker enthusiasts from all over the world. With the launch of the Nike Air Force 1 Low "404," Nike is once again pushing the boundaries of sneaker design and setting the standard for the industry.
Nike has always been known for its innovative and stylish footwear, and the Nike Swoosh Air Force 1 Low "404" is no exception. This new shoe is set to release on April 23, and the hype around it is already building up. However, eligibility to purchase this shoe is not guaranteed to all; only those who sign up for .Swoosh by April 19 will be eligible to buy it.
But what is .Swoosh, you may ask? It is a new platform launched by Nike that allows users to access exclusive content, early access to product drops, and other perks. Signing up for .Swoosh is free, and all you need is a Nike account to get started. Once you sign up, you will be eligible for exclusive access to purchase the Nike Swoosh Air Force 1 Low "404".
However, even if you sign up for .Swoosh, there is no guarantee that you will be able to purchase the shoe. Nike's Exclusive Access program takes into account various factors such as previous purchases and draw losses to determine who gets the opportunity to buy the shoe. This means that even if you are a loyal Nike customer, you may still miss out on the chance to purchase this highly coveted shoe.
Related: Nike Air Force 1 '07 Low-top "Rust Pink" Swoosh
The Nike Swoosh Air Force 1 Low "404" is priced at $150, which may seem steep for some, but for sneaker enthusiasts, it is a small price to pay for a piece of footwear history. The shoe features a blue and white colorway, with a "404" graphic on the heel tab, paying homage to the famous "404 error" message that appears on web pages when a site cannot be found.
In conclusion, the Nike Swoosh Air Force 1 Low "404" is a must-have for sneakerheads and Nike enthusiasts alike. However, getting your hands on a pair will require some effort and a bit of luck. So, if you are interested in purchasing this shoe, make sure to sign up for .Swoosh before April 19 and keep your fingers crossed for that exclusive access.
