Al-Nassr has revealed a three-season deal with Adidas, a surprising move considering the Saudi Arabian team previously sported Nike gear. This announcement is especially unexpected given Cristiano Ronaldo's prominent association with Nike.
The German brand had to shell out a significant sum to secure the primary sponsorship of one of Saudi Arabia's largest clubs, especially considering it's snatching the deal from its main market competitor. This was announced on social media.
Al-Nassr CEO Guido Fienga expressed enthusiasm about the partnership with Adidas, emphasizing the potential global impact of combining Al Nassr's stature with the iconic Adidas three stripes.
"This partnership is a sign of our ambition to make the club a soccer powerhouse, not only in Arabia but internationally."
Interestingly, in both pre- and post-announcement social media posts, the players of the Saudi club can be observed training in Nike sportswear.