Jennie Kim Becomes Spokesperson For Adidas Clot Gazelle

Jennie Kim

Jennie Kim, the renowned K-pop icon from the group Blackpink, has been chosen to represent the latest Clot Gazelle sneaker collection. This collaboration between Edison Chen and Adidas Originals will result in a sneaker that will be available for purchase at the price of $160 starting today.

The new Clot Gazelle boasts a sole crafted with stitching, blending suede and fabric elements for the upper. It also includes a custom-made inner sole, ensuring extra comfort. The iconic Adidas stripes are meticulously hand-stitched with glass beads. Although the stripes are white, the remainder of the shoe is a soft, sandy beige tone.

The new Adidas Gazelle encourages wearers to turn their attention within, seeking a sense of calm and contentment.

Jennie Kim

“Beckoning the wearer to uncover their inner selves, the latest drop is a silhouette designed for exploring the places we escape to when we need a break and find the space where we connect with our feelings: with the essence of who we are.”

- adidas

Sitting in a car on a gloomy, wet evening, Kim turns to the viewer and poses a thought-provoking question, "Have you ever yearned to be in a different place?" The video sets a contemplative mood, inviting the audience to consider the universal feeling of wanting to escape one's current situation.

The artist is then depicted exploring picturesque sunlit settings as the narration progresses:

“The world comes alive as I close my eyes. I can feel the silk breeze when the wind blows. The sun feels warm on my skin. Inspiration is all around me. I feel free. Breathe in. Breathe out.”

Adidas and Clot's cofounder, Chen, have joined forces before to create the Clot Superstar, a unique footwear collaboration blending their respective styles and expertise.

Kim, on the other hand, has shown a passion for fashion before. At this year's Met Gala, the Blackpink singer donned bespoke Alaïa high heels with a 3.5-inch stiletto. In 2022, she stood in front of her personal Calvin Klein advertisement in New York City, sporting trendy Adidas Astir sneakers.

Adidas Clot Gazelle