NB Fresh Foam BB v2 Will Release Grimace in All-purple

Last updated on February 16th, 2024

NB Grimace - toebox

In the world of sneaker culture, collaborations are a common occurrence. From musicians to artists and even fast food chains, everyone wants to get in on the action. But what happens when an unofficial connection is made between a sneaker brand and a fast food giant? Well, the answer is simple - a pair of sneakers that pays homage to one of the most beloved characters in the fast food industry.

Enter the New Balance Fresh Foam BB v2, a basketball model that has taken the sneaker world by storm. Although not an official collaboration with McDonald's, the pair of sneakers is reminiscent of the fast food giant's iconic character, Grimace. The all-purple suede look is a nod to the lovable character that stole our hearts in the late 70s.

What's interesting about this unofficial connection is how it has captured the attention of sneakerheads around the world. The hits of black on the slanted N and the touches of red and yellow on the tongue tips add to the overall effect, making it impossible to ignore the Golden Arches effect. It's a testament to the power of pop culture and how it can influence even something as seemingly unrelated as a pair of sneakers.

The New Balance Fresh Foam BB v2 is set to arrive in a variety of new colorways throughout 2024. It's regarded as the brand's top-flight non-signature model, and it's no surprise that it will primarily be on the feet of Zach Lavine, who is having a somewhat down season. But with a pair of sneakers as unique and eye-catching as this one, it's safe to say that the Fresh Foam BB v2 will be a hit among sneaker enthusiasts and anyone who loves Grimace.