The New Balance 550 enjoyed a remarkable period of popularity among sneaker enthusiasts for about a year and a half. This was largely thanks to the outstanding partnerships with Aimé Leon Dore, a NYC-based brand. While the hype has subsided significantly since then, women have recently caught on to the 550 trend. This can be attributed to Taylor Swift, who was seen sporting a white and red pair while supporting her partner Travis Kelce.
To continue the momentum, New Balance is launching new choices for fans of the 550 model. Available on New Balance's online store are three new color options for women, each showcasing the vintage basketball-inspired design that made it a hit last year.
The combinations of 'Sea Salt with Magnet', 'Reflection with New Spruce', and 'White with Linen' offer versatile colors for all seasons, allowing you to purchase now and save them for later.
Each of these three items can be purchased right away (refer to the upcoming Where To Buy sections) at a price of $110 each.
| New Balance 550 | Price | Release | Style | Retailer |
|---|---|---|---|---|
| - Sea Salt and Magnet - Leather upper - Rubber outsole for traction and durability | $110 | 2024 Jan 5 | BBW550BH | New Balance |
| New Balance 550 | Price | Release | Style | Retailer |
|---|---|---|---|---|
| - Reflection with new spruce - Leather upper - Rubber outsole for traction and durability | $110 | 2024 Jan 5 | BBW550BI | New Balance |
| New Balance 550 | Price | Release | Style | Retailer |
|---|---|---|---|---|
| - White and Linen - Leather upper - Rubber outsole for traction and durability | $110 | 2024 Jan 5 | BBW550BK | New Balance |
By the way, New Balance Fresh Foam X 1080 v13 also uses 'sea salt' as its main color, which is a great choice for long distances running.