Last updated on February 16th, 2024
|Nike Air Max 1
- wave pattern sockliner
|2024 March 7
Is Nike taking sufficient measures to sustain the popularity of the Air Max line, which owes its success to various models such as the Air Max 1, spanning a period of more than 35 years?
Starting in late 2022, the Air Max 1 has experienced a remarkable resurgence in retail with an abundance of new general releases. Nike's current task is not simply retaining the interest of their loyal fanbase, but rather capturing the attention of the younger generation. As the sneaker game becomes increasingly competitive, the Gen-Z audience may find themselves less connected to older Nike models, as they are enticed by fresh contenders in the market. Nevertheless, Nike continues to produce a growing number of the original '87 model without hesitation.
With this fresh color combination, the design takes on a straightforward approach, combining the vibrant volt shade with a base reminiscent of the iconic "Chili" colorway. The black mudguards perfectly complement the fiery red hue on the Swoosh logo and the forefront of the traction.
Additionally, the tongue label, eyelets, heel logo, and insole tag feature a striking neon yellow/green shade. Nike has also incorporated a wave pattern on the sockliner, giving this seemingly ordinary design a unique concept.