With the Paris 2024 Olympics just 12 days away, On is extending its retail presence by unveiling its largest flagship store yet – situated on the renowned Avenue des Champs-Elysées.
The fast-rising Swiss sportswear brand has taken over the three-floor, 16,285-square-foot that was previously occupied by a Nike store until 2019.
Bianca Pestalozzi, the brand's EMEA general manager, emphasizes that the Champs-Elysées is an exceptional gathering place for both locals and international fans, who can now discover the widest array of On's products and latest innovations. This second Parisian location represents a significant milestone for the brand, not only in France but globally.
On's first Paris was opened on the Left Bank, in the Marché Saint-Germain. The brand also has a presence in the city's four department stores and selected sports specialists.
The new store features the lifestyle and collaborative collections on the ground floor, with prominent displays of images featuring the brand's new partner, actress Zdaya.
Additionally, a playful game of air tennis between brand ambassador and investor Roger Federer has been released on social media platforms.
The basement level of the store is dedicated to On's core performance running range, which has recently been expanded to include bags.
The brand's thriving lifestyle category takes center stage, showcasing its groundbreaking innovations. From the idea of a sneaker with added bounce from garden hose segments to prototypes and finished products, the store's slidingmagic walls" reveal the latest designs, including new additions inspired by Federer.
"This space allows us to present multiple collections, with a strong focus on design as a new dimension to showcase our apparel offering," stated Diana Dowling, the head of retail design at On.
On's installation on the Champs-Elysées reflects its ambitious aspirations, as it stands alongside competitors like Adidas and Nike, as well as specialty retailers such as JD Sports.
Launched in 2010 and publicly traded in New York since 2021, the Swiss label currently operates 35 stores worldwide and plans to add 20 more stores annually for the next few years. By 2026, the Swiss company aims to have 20 of its own doors in Europe, in addition to the 20 already established in China. The brand recently opened its first German store in Berlin and a store in Kong.
In 2023, the company's revenues reached nearly 1.8 billion Swiss francs.
The company's net sales have seen a remarkable surge, climbing by an impressive 46.6% compared to the previous year. Looking ahead, the company anticipates a continued upward trajectory, forecasting a growth rate of approximately 30% for the year 2024.https://en.wikipedia.org/wiki/Roger_Federer