New Balance 550 'Back in Black' Version from Atmos

Last updated on February 16th, 2024

New Balance 550PriceReleaseStyleRetailer
black/white$1402023 Dec 22ndBB550ATMAtmos

In keeping with tradition, atmos has once again applied its creative perspective to several ventures in 2023. Prior to the start of the upcoming year, the renowned Far East Asian establishment will unveil its collaborative project with New Balance, the "Back in Black" edition of the New Balance 550.

In terms of appearance, this particular pair bears resemblance to various styles of basketball shoes designed by Steven Smith in 1989, both in terms of its inline and collaborative designs. The color scheme chosen for this sneaker is a simple yet timeless combination of black and white, which covers everything from the classic sole unit to the sleek mixed-material upper.

New Balance 550 on feet

Atmos, in their announcement of this shoe, shared that the inspiration for the two-tone design came from the street fashion trends of the mid-2010s, a time when monotone finishes were prevalent. With this in mind, atmos has adorned the vintage New Balance model with touches of black and white, creating a pair that would have perfectly complemented the "street goth" outfits worn by A$AP Rocky and others, such as those from Black Scale, Hood By Air, and Been Trill. The use of high-quality materials sets the NB 550 apart from other iterations of Smith's design, making it an appealing choice regardless of whether or not one followed the fashion trends of the past decade.

Take a moment to explore the upcoming project and discover the arrival of the shoes at atmos Tokyo on December 23rd 2023. The raffle for the “Back in Black” 550 will be open from December 16th to December 22nd.

By the way, New Balance 610T publish a new version in "Phantom/Blacktop" color scheme, and it is currently obtainable at some international retailers with $110.