Puma has partnered with renowned plush toy brand, Squishmallows, to launch three styles of low-top sneakers, as well as a children's clothing line. Unveiled on Thursday, the collection incorporates shoes that draw inspiration from various Squishmallows characters.
The '90s inspired RS-X Cam sneaker adopts coloring inspired by Cam, the calico cat, presenting a subdued overall color scheme with a multicolored sole. The Suede XL Winston boasts a bright teal suede finish with a fuzzy teal Formstrip, echoing Winston the Owl. Resembling Lola the unicorn, the Cali Lola sports a lilac suede body with fuzzy purple accents and matching laces.
Each design among the three styles showcases the Puma logo within a rainbow and the corresponding character on the tongue, accompanied by a charm. Available in both kids' and adults' sizes, these styles provide an opportunity for parents and their children to wear matching footwear.
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The children's clothing line takes inspiration from Cam, Winston, and Lola, featuring color schemes designed to complement the shoes. The clothing line ranges from graphic t-shirts, shorts, and t-shirt dresses, to two-piece sets, among other items.
The Puma x Squishmallows collection, priced between $28 and $85, will be available for sale from March 15. It can be purchased through the Puma website, the Puma application, the Puma flagship store in NYC, and selected Foot Locker and Kids Foot Locker stores.
Puma has already been engaged in a dynamic year full of partnerships, teaming up with the skate brand X-Girl, the Arnold Palmer Invitational golf tournament, NBA newbie Scoot Henderson, and Rihanna's Fenty, a previous collaborator with the German sportswear brand. In the forthcoming 2024 Paris Summer Olympics, the Egyptian team will sport attire by Puma.
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