Puma and Porsche are collaborating on a collection to commemorate the legendary 911 Turbo, including the connection between 2024 NBA All-Star host city Indianapolis and the automotive sector.
Indianapolis is known as the racing capital of the world. It hosts the 2024 NBA All-Star event. Renowned for its rich automotive heritage, the city's relationship with the industry is celebrated through a collaboration between Puma and Porsche, honoring the iconic 911 Turbo.
LaMelo Ball's MB.03 sneaker and the All-Pro Nitro adopt a sleek gold and black color scheme reminiscent of the longstanding car series dating back to 1964. Special collaborative elements include a Porsche logo and lightning bolt on the heel, a Porsche Turbo emblem on the tongue's base, and a speedometer motif at the tongue's top.
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LaMelo Ball, a rising star in the NBA, is known for his exceptional basketball talent and unique sense of style. As the youngest member of the Ball family, he has quickly made a name for himself with his dynamic playmaking ability and impressive scoring prowess. LaMelo's influence extends beyond the basketball court, as he has become a fashion icon, often seen sporting bold and eclectic outfits. With a growing fanbase and numerous accolades to his name, including the NBA Rookie of the Year award, LaMelo continues to captivate audiences both on and off the court.
In addition to the footwear, Porsche and Puma are set to launch "six apparel variations" featuring hoodies, jackets, graphic T-shirts, sweatpants, and shorts.
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Ball's third signature sneaker, the MB.03, showcases a NitroFoam midsole and a lightweight, breathable monomesh upper with a distinctive torn motif. Previous collaborations for this sneaker have included "Dexter's Laboratory" and Ball's LaFrance label.
Introduced last year, the All-Pro Nitro, another Puma basketball shoe, incorporates NitroFoam cushioning within a dual-layered sole unit, designed with targeted zones to ensure both security and comfort.
The Porsche x Puma collection was already launched on February 17(Saturday), via the websites of both brands, Porsche Design stores, Puma's New York City flagship, Foot Locker, and Kids Foot Locker. Prices range from $45 to $175, with the MB.03 priced at $135 and the All-Pro Nitro at $140.